Mobile ads are moving towards a higher level in the latest technological environment. Today, people can see the ads almost everywhere of mobile phones and tablets. It is predicted, in 2019, the advertisers will be spending 40% more on mobile ads than desktop ads. In the desktop platform, the advertisers are placing the ads on different websites to reach customers by investing a big amount on ads that can or can’t provide the expected Return on Investment (ROI). Why the advertisers can’t get the expected ROI? Because nowadays people are spending more time on mobile than PC.
Desktop Ad Vs Mobile Ad:
Desktop ads have been in the practice for more than a decade, can be measured with analytics tool, which has been allowing the advertisers to place the ads on the desired place to get the expected results. But mobile ads is a new concept, which makes advertisers make a separate strategy for it. Here, the marketers face a little bit difficult to predict the activity end the users and place ads accordingly that will bring back a good Return On Investment (ROI).
How to examine Mobile Marketing Trends:
Below are some of the techniques to use mobile ads effectively:
Programmatic Buying:
Programmatic buying refers using the third-party software to automate ad purchasing or space processes. According to their requirements, marketers can consider different parameters to make ad purchase and placement automated. This will help your ads to be set for a required budget. It takes time how to place the ad in the different website and to gain the profit with that ad. Programmatic buying has proved as beneficial as it is easier to target real-time users.
Contextual Awareness:
In the contextual awareness program, the marketers can gather lots of things about users through their smartphone usage and track all the information such as what type of sites the users visit often, how much time they spend on mobile, what type of restaurants and tourist places they visit often. Marketers can target the right users with the right advertisement in the right place where the users visited or accessed before. As the information is stored in a huge database, it is difficult to find the right customers. But, with a proper strategy, it can be done.
Advertisement Through Social Media:
Native advertising refers the users in the part
an ocular region is targeted to promote a product or service. Nowadays people are using social media sites through the mobile device more, so targeting native users through social media can yield better. The native ads through social media apps like Facebook, Twitter, Pinterest and Instagram are mainly content based, which can help marketers can achieve better brand recognition and engagement with customers than usual banner ads. Facebook mobile ads and Twitter’s promoted tweets account for more than 80% ad revenues amongst all other social media apps.
Online Video Advertising:
Facebook purchased Liverail, whereas Google had purchased YouTube long back. YouTube holds the record of 162 million unique users worldwide. Every day the billion times videos are viewed at YouTube, which provides a huge revenue for both advertisers and publishers (Google). Another unique advantage from advertising on YouTube is, it builds your brand among both the native users and global users. Recently, YouTube has started allowing its users buying advertised product or service, which is helpful for the users to buy the product directly at the same place.
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